Social data can be extracted in four different ways:

Domain Level Data

  • Social Shares - the number of social shares that the domain homepage has received, for each selected social network
  • Social Accounts - any links to social accounts on the homepage, for each selected social network

URL Level Data

  • Social Shares - the number of social shares that each URL has received, for each selected social network
  • Social Accounts - any links to social accounts on each URL, for each selected social network
The Social Settings simply allow you to determine which social networks are picked up.
 
For each, select the networks you are interested in, and the choice will apply across both domain and URL level data.